At the intersection of sport and culture, Somebody produced a three-day influencer experience that redefined live brand presence. The activation combined an opening dinner, VIP suite access, and six integrated brand moments with partners including Perrier, Neutrogena, and Garnier. From concept to execution, every detail was designed to merge luxury hospitality with digital performance. Real-time insight reporting turned on-site engagement into measurable cultural ROI, giving Amazon and its partners visibility that extended far beyond the tournament.